Whether you’re part of a larger tech corporation or an independent contractor selling crochet animals social media remains part of the secret sauce for business success. Given their massive audience base and algorithm-driven reach they’ve become the easiest way to reach potential customers through organic or paid reach. While the rule of thumb is not to sign up for every social media platform out there business usually still have a handful of accounts to manage at the same time.
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The best-case scenario your efforts will be fruitful and you’ll see orders coming in buzz being generated online and a flurry of loyal customers. But eventually reviewing and responding to comments on Facebook managing your reels on Instagram and keeping that spark alive by tracking trends can become overwhelming feats. Especially if you’re a one-person team a single pair of hands and eyes won’t be able to keep up which is why social media management tools were developed.
Just like how you might use platforms like casinos.com to discover the latest offerings landing on the right social media management tool can reshape your management style from chaos to order. These tools can effectively handle everything from publishing posts to monitoring interactions and tracking performance metrics, so you can not only juggle these tasks better but also do them exceptionally well. If you’re ready to take control of your social media strategy, you’ll want to check out these top social media management tools.
Hootsuite
You can’t talk about social media management without mentioning Hootsuite recognised by its light red owl logo and loved for its comprehensive and up-to-date approach to streamlining social media activities. It’s one of the pioneers in the field having launched in 2008 from a need to juggle the many emerging social platforms around.
Depending on the plan you choose you can connect between 10 to 50 accounts and enjoy an all-in-one centralised inbox and hub to handle content curation publishing and scheduling and responding to interactions without having to hop from social media to social media. Hootsuite’s goal is to automate tedious tasks free up time and provide the latest most useful features in the business. Its most recent addition is the social listening feature which uses Blue Silk AI to analyse valuable conversations and data so you can upgrade your strategy.
Buffer
Buffer has been a direct competitor to Hootsuite for quite some time. They both boast an exhaustive platform for everything social media which is why people often find it hard to choose between them. While Hootsuite is more customizable and advanced with a full-on dashboard covered with all sorts of metrics Buffer simplifies its approach a little more making management straightforward for amateurs and experts alike.
Buffer is also primarily focused on scheduling and analytics which you might have been able to tell from its name. It’ll decrease your workload through time-saving integrations with popular apps like Canva and Dropbox let you put together a content calendar and provide you with an AI assistant to generate cool content ideas for every channel. The tool employs machine learning and features that speed up your admin work such as smart alerts to prioritise your most important conversations and keyboard hotkeys to quickly interact with customers.
Sprout Social
Sprout Social is a no-frills management platform that displays all your most valuable metrics and provides numerous tools on one neat dashboard. Once you start using it you’ll notice that the platform is extremely granular in its approach with AI Assist recommending different tones of voice optimising publishing times based on 16 weeks of audience data and even a Premium Analytics feature that makes insights presentable to stakeholders.
For those running well-established business Sprout Social is a surefire choice considering its detailed reporting, workflow management, and scalability. This doesn’t mean that small and medium businesses should stay away as Sprout can alleviate any pain point whether it’s creativity maintaining oversight or staying organised. The platform also includes tools to help with specialised functions like social commerce integrated catalogues and a complete customer interaction history.
Later
Later consists of three components: a Link in Bio tool influencer marketing platform and a social media management app called Later Social. Its best aspect is that it employs a drag-and-drop interface so you can easily rearrange and schedule content even if you consider yourself technologically inexperienced.
The app’s structure will help you preserve your efforts with its social media scheduler and let you visually preview and curate your feed before you post. It’s a highly visual tool designed to improve content planning and develop a strong organic social strategy. You can repurpose content for a variety of channels, so every bit of effort put into your content creation is maximised.
Loomly
Where Loomly stands out is that it makes social media management teamwork-friendly. While this feature might not mean much to you if you work solo, those part of a larger team will appreciate the many collaboration tools, such as DMs to teammates, comment assigning, approval workflows, and bulk reviews through exportable PDFs. With five plans that make scaling up or down seamless, it’s a suitable platform for businesses of all sizes and natures. Each channel can benefit from its own dedicated content calendar, and social media campaigns are managed visually with fresh content creation recommendations and unique visuals from Canva, Unsplash, and other sites that are ready for use.
Pick Loomly and you’ll get more of a complete management system, with extras like post-optimisation tips and community management that don’t exist in most other social media management tools.
