Instagram has grown to be among the most popular social media networks with over 1 billion monthly active users. As one of the most popular social media platforms with millions of active users and high rates of engagement, Instagram provides enormous potential for businesses, influencers or personal brands to reach people who might be interested in their products or content. However, just creating an Instagram account is not enough you need to share your Instagram page so that you can attract a large number of followers.
It is therefore evident that to make a following on Instagram, one has to post often, post quality pictures, reciprocate other users and follow a certain marketing techniques. In this article, we will be looking at some of the most effective ways of promoting an Instagram account for more followers.
Optimize Your Instagram Profile
The first thing is to ensure that the personal account is search friendly enough to attract followers in case they stumble on the account. Complete the bio section of your website with relevant information about yourself and your company to give visitors a glimpse of what might interest them on your site. Select an appropriate profile picture that could be easily distinguished and adjust the name of the account to be easy to find on the application.
Also, categorise your greatest content into Instagram highlight sections at the top of your profile so that the new customer can quickly look at your overall content. This gives the audiences a view of what they are likely to come across once they follow your account.
Leverage Relevant Hashtags Strategically
Hashtags on Instagram are critical in increasing the reach and ensuring that the content gets found by the target market. Hashtag targeting entails understanding the most frequently used hashtags that are related to the specific area of interest and content theme. For instance, an active food blogger may use general tags such as #foodie #foodblogger #foodblog but also the specific tags such as #veganrecipes or #plantbased.
Ideas for hashtags can be found on sites such as Display Purposes or you can see what hashtags competitors employ in order to look for opportunities. It is only important to avoid over-hashtagging or using tags that are irrelevant to helping to enhance content findability.
Promote Content from Other Social Platforms
When you have other accounts on other platforms like Facebook, Twitter or TikTok, sharing your Instagram feed to these other platforms will help bring your brand to the attention of other people. You can repost Instagram posts, even Stories, on other platforms and invite people to follow you on Instagram as well.
Likewise, share sneak peeks or teasers of the Instagram content to other social profiles so that the existing followers on these sites can also follow the account on Instagram too. It aids to switch the audiences between your accounts while placing your Instagram as the platform to interact.
Run Targeted Instagram Ads
Instagram Ads, whether the Stories Ads, Reels Ads or the feed post Ads enable advertisers to reach the target audience with high chances of following the account in case they are interested in the products or content of the advertised account. You can target specific locations, age, interests and more to get your page in front of only real potential fans and followers.
Instagram Ads allow you to promote your favorite posts and account feed to completely new users or expand the target audience familiar with your brand. For tracking of conversions such as post engagement or profile visits, you should utilize Ads Manager and adjust towards more appropriate objectives over time.
Why You Should Work With Micro Influencers in Your Industry
Micro-influencers are those accounts that have between 1,000 and 100,000 followers with most of their followers being very active on the account. Partnering with micro-influencers in your market and working with them on a content such as a giveaway, IGTV video or even a Story takeover is also effective in reaching out for a new audience from the influencer’s followers.
A single post of them asking people to follow you from several micro-influencers within your industry can lead to thousands of new and highly targeted followers. Such collaborations where your branded content scores highly can influence the followers of the influencer to also follow you. Strong micro-influencers can be found using sites such as HypeAuditor or Buzzoole.
Leverage the Soc-Promotion Service
Hiring professional services such as Soc-Promotion can help your Instagram growth with follower acquisition, content promotion, and analytics that bring more followers and interactions.
Using a managed accounts approach together with specific growth strategies for Instagram, Soc-Promotion guarantees that you will get 10-20 new followers from real user accounts daily. Every account that likes your posts, comments on content, and is guaranteed to be an authentic, high quality, and does not purchase fake followers.
Advanced metrics help to identify your growth rate and popular posts as well as the best times to post to help you fine-tune your approach to Instagram. Soc-Promotion is a service that provides affordable and diverse subscription plans for different growth pace and financial capabilities of individual profiles, artists, influencers, or businesses targeting the IG promotion.
Strategically promoting your Instagram account with quality content, partners, cross promotion and professional services from Soc-Promotion, will allow your account to gain the visibility and followers you need to meet your social media marketing objectives. Please use the provided strategies for 18 sustainable ways to grow your Instagram.
