Digital Marketing

Top 5 Digital Marketing Strategies for New Businesses

Businesses need marketing strategies to promote products and services attract customers and achieve business goals.

The ultimate strategy goals are to increase sales and improve brand awareness. If you have recently started a business but do not have a digital marketing strategy start planning as soon as possible.

Successful digital marketing strategies can dictate the overall success of your business. Below are the top five digital marketing strategies to implement:

  • SEO

The first place to start with any business new or otherwise is search engine optimization (SEO).

SEO is the process of improving your website so it ranks higher in search engine results for keywords and phrases closely related to your business or industry.

The more keywords you rank the higher your business will rank and more people will see and get to know your business and brand. 

When properly implemented SEO will drive more valuable traffic to your website.

  • Social Media

Social media marketing is essential in the era of influencers.

The UK is home to around 56 million social media users which is a staggering figure considering there are only 66-odd million people in the entire population. 

Social media marketing campaigns on Facebook and Instagram are essential for building brand awareness and increasing sales conversions. It is also an impressive lead-generation method and provides valuable audience data for future use.

Video marketing is a recommended format for social media as it allows brands to tap into the trend of viral content.

  • Pay-Per-Click (PPC) Advertising

Pay-per-click advertising relies on an auction-based system.

With this form of advertising, you bid on specific keywords that you want your ads to show up for. If a user’s search includes one of your keywords, that will trigger your ad to appear at the top of the search results, above the organic (non-paid) listings.

If your ad gets clicked on, you then pay for it. That is the beauty of PPC -you do not pay for ad space – only the resulting clicks (potential sales) that it drives.

Choose the leading PPC agency, Dark Horse, to help you navigate the competitive world of digital advertising.

  • Emailer Campaigns

Email marketing remains an enduring and effective tool for businesses.

Despite living in the era of social media dominance, email marketing is still relevant and will continue to be a powerful strategy for business growth. 

With global email users exceeding 4 billion, email marketing provides a valuable opportunity for businesses to connect with their target demographics. 

The direct connection provided by emails allows for personalized messages and content, fostering a symbiotic relationship with each subscriber.

  • Content Marketing

Content marketing is a digital marketing strategy where businesses focus on reaching and engaging with their customers via informational content.

Content can include videos, infographics, and blog posts. The idea behind this strategy is for the posted content to provide valuable information to viewers.

For example, if you run a business that sells leather shoes, you could write an article about how to care for leather products. The goal is to provide valuable information to your target audience to increase traffic and sales.

Content marketing also improves your business’s visibility in search results by optimizing your content for search engines.

To End

Digital marketing is essential for the success of your new business in the modern world.

Never take growth for granted and always know your next move – those are two of the most essential things to know about planning your business’s digital marketing strategy.

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