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How to Run Effective Instagram Contests to Increase Engagement

Bored of the mundane traffic and engagement rate on your Instagram profile? It’s time to find a breakthrough and get your account real-time interaction from organic users.

But before that here’s a little tip for enhancing our engagement on daily IG posts – Frequently buy Instagram followers from genuine websites to accelerate your Instagram account’s growth.

Getting back how will you bring mammoth traffic to your IG account at once? Through Instagram contests and giveaways! 

For all creators and brand accounts on Instagram including contests and giveaways in the content calendar is significant. After all a survey declared that Instagram is the most popular social media platform hosting giveaways.

So that’s why you still need to start doing giveaways on your channel. Hold on to this guide, and we will provide a run-through of all the integral details of hosting a giveaway on Instagram.

Flood Traffic to Your Instagram Account with Contests & Giveaways

Out of all the types of content that users publish on Instagram contests receive 3.5 times better likes and 64 times better comments. This data proves that occasionally hosting contests and giveaways on Instagram is a good idea.

If you have a business account on Instagram you must know that most IG users follow business pages primarily for contests and giveaways. When you fail the audience’s expectations they will unfollow your account someday.

When talking about the madness of an Instagram giveaway post engagement you will be shocked! Your follower count will increase overnight there will be massive comments and likes and people will also support you through Instagram stories.

However to get maximum results you must understand the intricacies of hosting a giveaway. This guide will help you with this. So stick here!

Things to Keep in Mind When Hosting a Contest for Engagement

Now that you are aware of or at least have an idea of the excitement of an Instagram giveaway post let’s understand the specific details to ensure when planning an Instagram giveaway!

  • Ensure a Good Winning Prize

Giveaways are all about the prizes. Hence, you need to ensure that you are giving lucrative rewards to users. For brand accounts, it can be a good product hamper that goes with the season. 

For creators, you can prepare a hamper of products that complement your content niche. For example, beauty influencers can host a skincare hamper.

  • Utilize Reels, Stories & Static to Promote

Once you have hosted the giveaway, remember to promote it across all Instagram post formats, including stories, reels, statics, and carousels. 

You can do many direct and indirect posts that relate to the giveaway. Memes, prize reveal, and others are a few post ideas.

  • Run the Contest at Least for a Week

Yes, you need to run a contest on Instagram for at least a week. You do not end it in a day or two. Start with a pre-buzz, do an announcement post, market and promote the contest for a few days, and then announce winners.

Keep it a well-planned process. In the meantime, do not extend the giveaway for months, as this can frustrate the audience.

  • Announce Genuine Winners

Do not do fraud giveaways. Keep it a genuine attempt to flood engagement on your Instagram account. 

Some users can detect scams and spoil your Instagram account’s reputation. Hence, keep it as real as possible, as per your capability.

Contest Content Checklists You Must Look

This section will give you a quick grasp of significant content checklists you must follow and ensure when planning and posting a giveaway or contest post on Instagram.

  • Write Detailed Captions

Detailed captions are integral when hosting giveaways. Include specific details in the caption and ensure it covers rules, duration of prizes, limitations, and all other points of great interest.

  • Ask People to Follow

You must ask users to follow your Instagram account and other associated channels. This should be a mandatory giveaway rule; users must do it to ensure they qualify. 

  • Ask to Tag Three Friends.

Ask participants to tag three users who could be their friends or someone they know. This step will further enhance the reach of your Instagram account.

  • Include a Brownie Point Rule

A brownie point rule isn’t necessary to do but helps gain an edge in winning. A brownie point rule could be users marketing your channel on their stories.

How Does Instagram Contest Help With Account’s Growth?

After knowing about giveaway posts, how to execute them, and what details to ensure, you must be thinking about the perks. Follow along to find out about the benefits of hosting giveaways on Instagram.

  • To Get New Followers

Giveaways get you to witness a rush of followers overnight. If there’s something like magically growing your Instagram account, it happens through giveaways.

However, retaining the growth here is a challenge.

  • To Engage Their Audience

Giveaways also help you see a rush of likes and comments that maximizes your engagement level beyond par. It also fuels your Instagram algorithm and acknowledges your growth. 

  • To Collect User-Generated Content

Giveaways also help to recollect user-generated content from creators, enhancing the profile’s credibility and reach. Many people start creating content for your account with an aspiration to win the contest prize.

  • To Give Back to Their Audience

Giveaway is also a great way to give back to the audience for their love and support in growing your Instagram influence. It ensures sustainable growth and the audience’s trust.

The challenge here is finding genuine winners stuck to your account since day one.

Conclusion: How Frequently Should You Host a Contest on Instagram?

Now that you know almost everything about Instagram giveaways, the biggest question is what is the frequency at which you must post giveaways.

The answer to this question highly depends on your bandwidth to host giveaways. Hosting one giveaway every week could be extremely beneficial for your IG account’s growth. 

This frequency also helps combat challenges associated with the impermanent growth that comes along with giveaway hosting.

For the rest start planning giveaways and keep it an integral part of your content calendar. You will gain brand loyalists and an active and engaging account on Instagram.

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