How to increase your online visibility and link acquisition with video marketing

Online visibility is the extent to which a website, brand, product, or individual can be easily discovered and accessed on the internet. This goes beyond merely having a website, it’s about creating a digital footprint through advertising, SEO optimisations, analytics, content creation, project management and many more options that are not just seen but recognized and understood by potential customers. 

Link acquisition, also known as link building, refers to the process of obtaining hyperlinks from external websites that direct users to your website. These inbound links, or backlinks, are crucial for improving a website’s search engine ranking and overall visibility. 

Effective online visibility and link acquisition strategies help you generate more organic traffic, which ultimately leads to better conversion rates. Online visibility resonates with how much attention or awareness your business has online.’

According to Wikipedia, video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video is one of the most powerful and engaging forms of content you can create to boost your company’s online visibility. Whether you want to showcase your products, services, values, or stories, video can help you connect with your target audience, increase your brand awareness, and drive more traffic to your website.

Video marketing is the use of video to promote your brand, product, or service. It is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Video marketing can be a powerful tool to boost your online visibility and attract links to your website.

What truly sets video marketing apart is its ability to convey your brand’s message authentically and memorably. This method transcends traditional marketing techniques and has the potential to elevate your brand’s presence in ways you might not have imagined. Here are some game-plans you can leverage:

CREATE HIGH QUALITY ENGAGING VIDEOS

• Focus on Value: All videos produced by a business should be of value, educating, entertaining and striving to solve problems. These are significant values a customer or user aims to see and derive. Videos should have features such as increased engagement, boosted conversions and improved brand story-telling. 

• Compelling Content: Craft compelling stories, narratives and descriptions for your products and services. If you need a subscription – create a call to action, if you need patronage – create adverts and if you need visiting – optimize SEO effectively.

• Production Quality: Now, this is key to business. Quality video revolves around using lighting and sound and carrying out background checks. Although this may not be budget-friendly, it is a viable option and should be for the visibility and growth of your business. 

By offering high-quality videos, you are not only promoting your product but also establishing your brand as an industry leader. Additionally, this level of care can significantly increase the return on investment (ROI) of your marketing campaigns.

OPTIMIZE FOR SEARCH:

•  SEO for Videos: Manage keyword research by adding highly searched keywords to your video titles, video links, video postings, descriptions, and tags. This will enable your videos to rank higher on search engine results pages (SERPs). You can hire an SEO agency in the UK to help you optimise your video for search engines. 

• Closed Captions and Transcripts: Closed captions and transcripts are key inclusions necessary for visibility and accessibility. A video without captions could lose more than half of its potential audience. More importantly, captions expand the accessibility of your videos. It also elevates search engine optimisation, leading to higher rankings and traffic.

PROMOTE YOUR VIDEOS ACROSS PLATFORMS:

•  Social Media Sharing: Share your quality videos on important social media platforms such as X, Instagram, YouTube, WhatsApp, Facebook and others where your target audience is active and constantly engaging. Use appropriate hashtags, @, and mentions to increase discoverability and engagement.

•  Website Integration: The average user will spend 88 percent more time on a website if they have videos, and that’s not all. Incorporating video marketing into your website can result in higher click-through rates, average order value, conversion, and revenue. Videos embedded into websites and landing pages keep visitors engaged and add to increased site dwell time. This is another way optimizing and maximizing website visits.

• Email Marketing: Emailmarketing is highly impactful for any business. Using videos in email marketing brings a host of advantages to the table. In addition to helping you boost your existing audience’s engagement, the approach may increase your chances of acquiring new leads. Besides strengthening your brand profile, it can also improve your return on investment (ROI). Therefore, consider incorporating videos into email ads to direct viewers to the website, as this increases site traffic and ranking.

ENCOURAGE LINK ACQUISITION

• Creating Link-Worthy Videos: Interest and Stay are two key factors that drive visibility. It is easy to watch a video but get interested in sharing or watching till the end. Create video content that people naturally want to watch, share, relate to, and link to, such as industry insights, funny clips, expert interviews, or informative tutorials.

• Partnering with Influencers: Now this has become a modern technique to get sales and increase business visibility. Collaborate with influencers and brand ambassadors in your niche to create quality video content and leverage their audience reach to acquire backlinks and boost sales of business services.

• Guest Posting Opportunities: Always offer to create high-quality videos and video ads for prominent websites in exchange for backlinks to your site. This is another way of increasing traffic to your websites. 

TRACK AND ANALYZE RESULTS

• Monitor Video Performance: Track key metrics like views, visitations, engagement, click-through rates, and traffic reports and share statistics to understand what resonates with your audience and how to make it better for a good experience.
• Adapt and Improve: For solid online visibility and link acquisition, change your mindset, accept new strategies, analyze video data, build a strong marketing team, and promote the production of quality videos. This is good for brand improvement and better video marketing results.

Conclusion

By implementing this game-plan, you can leverage video marketing to not only grow your online presence but also create compelling video content that resonates with your target audience, drive engagement, attract valuable backlinks that can improve your website’s search engine ranking, drive more organic traffic and ultimately help you achieve your marketing goals. With consistent effort, video marketing can be a powerful tool in your digital marketing arsenal.